Sunday, 28 April 2024
Education

13 Reasons Why

Promo for the launch of Netflix’ ‘13 Reasons Why’ in Spain, this real-life social experiment turned the cameras on a classroom of Spanish school children ...
Environment

From Here To Eternity

The earth sinks in the garbage.
We spill.
Scrap, plastic, waste, hazardous waste, electronic scrap
radioactive waste.
It's like we're about to suffocate under the residue ...
smart
Mobility, smart campaign

Fully Electric. Fully Quiet.

With over 2.2 million cars sold over the past 20 years, smart has been the unrivalled city car concept and now the first automobile brand to strive for a consistent switch from the combustion engine to electric drive. The concepts of Heiko Freyland and von Buchholtz and our 4 films make one thing very clear...
Culture

Noma 2.0 – Reinventing The Best Restaurant In The World

Chef-owner René Redzepi shuttered his award-winning restaurant to rethink everything. Hours before the first meal at the new Noma, the chef isn’t cooking. He’s on his hands and knees in the main dining room frantically working a vacuum cleaner. Mr. Redzepi, 40, who became a world-famous chef with the success of his first iteration of...
Economy

Blood, Sweat And Printing Ink

The idea for “Menschen, Maschinen und Ideen” came from direct contact with the people at Koenig & Bauer – and that’s always a good sign. We have always discussed printing machines in great detail at our meetings. On the one hand, everyone knows the products (media, packaging, money). On the other hand, however, printing ...
Social Life, start

Aubrey Madiba – Famous And Grounded

This piece is part of the “I don’t live for money campaign”, it depicts the parallel stories between well known South African footballer, Aubrey Madiba, and an aspiring footballer. Aubrey was actually discovered through the Nedbank cup, a platform which gives young players a chance to play against established teams. The programme transformed Aubrey...

A home with insulated walls, a roof, electricity and a toilet. For us, of course – unimaginable for large parts of the world’s population. In southern Africa, architect Roel Rutgers is tackling the problem and creating a safe home for people in slum areas. The corrugated iron houses glisten in the sun and form a shimmering ring around Namibia’s capital Windhoek…

Mobility

Wake Up Safely

A rather unusual directing project for me. Actually, I do mostly comedy commercials. In my opinion, clever entertainment is a good launcher for almost every message. In this project I was enthusiastic about the surprising idea that hits the heart of the matter. The ping and the pong with the creatives led to the execution...
FTB_Logo
grauel logo-01