Tuesday, 14 May 2024
Economy

Blood, Sweat And Printing Ink

KOENIG & BAUER

The idea for “Menschen, Maschinen und Ideen” came from direct contact with the people at Koenig & Bauer – and that’s always a good sign. We have always discussed printing machines in great detail at our meetings. On the one hand, everyone knows the products (media, packaging, money).

On the other hand, however, printing machines are so complex and powerful that as a normal person you don’t understand them at first, but absolutely want to understand them. This fascination was the core of the concept, which stages the past, present and future of the company.

This integrated project of Grauel Publishing, Berlin and Mutabor, Hamburg won multiple awards. Among others 3 x Gold at the „Best of Content Marketing 2018“ and 2 x Bronze at the ADC Awards.

With which innovation can your company be successful for the next 200 years?

About the Author

Ralf Grauel

Ralf Grauel Business journalist, publicist, consultant. Inventor and editor of the bestselling non-fiction book "Deutschland verstehen". Has worked for ten years as an editor and author for "brand eins" and "brand eins Wissen", before that he was a reporter for "Zeit Magazin". Grauel lives in Berlin and develops books, magazines and digital platforms for brands, regions and institutions with tailor-made teams. Works developed by Grauel for clients and agency partners have won all important national and international awards (ADC Germany, BCM, DA&D, One Show, Fox, Mercury and German Design Award). Ralf Grauel is a member of the Art Directors Club Germany.