A truly dark campaign, revolving around three drivers on the Island of Svalbard, just below the North Pole. The film shows just how dark and tough life can be in the Arctic Circle during the long Polar Night. For over 100 days straight they live and work in total darkness, at temperatures that regularly dip way below -20º .
Clearly, not a place for everyone. Nor every car.
Toby Dye Toby Dye has directed an acclaimed catalogue of highly distinctive work. He began his career in documentary, before falling into advertising as a result of a happy accident when his Grierson Award winning documentary “Bodysnatchers of New York” caught the attention of Massive Attack, resulting in Dye’s music video directorial debut with “Paradise Circus” for the iconic band. Earning a D&AD Pencil and Best in Book from the Creative Review Annual for his trouble, a career in music videos and commercials was born. A constantly innovative director, whether crafting fiction or documentary work, he combines techniques from both disciplines with often startling original results. He’s helmed campaigns for major international brands such as American Express, Ford, Lurpak, Heineken and Sky. His “Free the Kids” film for Persil won Best of Best Gold Award at Campaign Magazine’s Brand Film Festival and a Bronze Lion at Cannes. “One Breath” for Nicorette picked up a 2017 D&AD Pencil and a Silver Cannes Lion. Last year, his film installation “The Corridor” formed the celebrated centerpiece to hit London art exhibition “Daydreaming with .. Stanley Kubrick”. Hailed as "Mindboggling, funny and mildly disturbing" by the Daily Telegraph, it's a fitting summation to the best of Dye's work. More recently Toby has directed Michael Fassbender and the rest of the cast of Ridley Scott's “Alien: Covenant” for “Phobos”, a short film set within the Alien universe for 20th Century Fox. His film for Heineken, “Worlds Apart”, brought his work to global attention after it touched a nerve with audiences worldwide. With over 35 million views, the film sparked a global conversation, with extensive media coverage everywhere from the Washington Post, Good Morning America, to Time and The Guardian.
