Friday, 3 May 2024

The Works

Social Life

How To Talk To Your Political Opposite

Unscripted and filmed under strict documentary conditions, this real-life social experiment in which two complete strangers, divided by their beliefs, meet for the first time, touched a nerve with audiences worldwide. With over 18 million views in less than two weeks, the film sparked a global conversation, with extensive media coverage everywhere from the Washington...
Social Life

Say NO again!

Ezé and I met 2 years ago on a job in Switzerland. It sparked immediately and a little later I had the idea that he covered the song SEI WACHSAM by Reinhard Mey and we made a video about it. I then visited him in Burkina Faso and we shot a part of the video...
Mobility

Wake Up Safely

A rather unusual directing project for me. Actually, I do mostly comedy commercials. In my opinion, clever entertainment is a good launcher for almost every message. In this project I was enthusiastic about the surprising idea that hits the heart of the matter. The ping and the pong with the creatives led to the execution...
smart
Mobility, smart campaign

Fully Electric. Fully Quiet.

With over 2.2 million cars sold over the past 20 years, smart has been the unrivalled city car concept and now the first automobile brand to strive for a consistent switch from the combustion engine to electric drive. The concepts of Heiko Freyland and von Buchholtz and our 4 films make one thing very clear...
Society

Just A Frame, Two Wheels & An Engine

I met Uwe Ehinger in 2015. He was the only European guest of honour at one of the most important events of the custom bike scene in the USA. Each guest of honour will be introduced during the show with a short film portrait and I was allowed to realize that portrait of Uwe. While...
Society

#DuBistMirWichtig

“The second leading cause of death among under-25s is suicide.” That’s a fact! A fact that moves me very much. If our joint project helps or encourages even a single young person, I would be very happy. The cooperation on this project, with all involved, was great and characterized by a lot of helpfulness! Co-director:...
Sense of The Week

RY COODER „The Prodigal Son“

If you listen to the likes like Ry Cooder you are probably of a certain age. Which means you have a trained sense for beauty and authenticity. Which is what Ry Cooder is all about. The beauty of music and the authenticity of the presentation. I love the story that he once told in an...
Health

Everyone’s Got A Way For Staying Healthy

This campaign is about people and their personal life stories. The special thing was that my protagonists are very old people with a lot of life experience. The challenge was to work out a kind of quintessence of their life from so many years alive. This working process, a meandering through memories and mental jumps...
Education

13 Reasons Why

Promo for the launch of Netflix’ ‘13 Reasons Why’ in Spain, this real-life social experiment turned the cameras on a classroom of Spanish school children. The result was a powerful look at how young people communicate with each other, and the origins of classroom bullying. One of Netflix Espana’s most successful promotional videos ever, generating...
Science

The Secret Life Of Water

This film was born out of a long standing fascination with Masaru Emoto’s work. When the agency came to us with a water brand, we jumped at the chance to try and weave a deeper message into the communication. In a nutshell – Emoto discovered that by exposing water to human thoughts it changed its...
Education

Building A Bridge To Education

This piece was for Samsung Corporate Social Responsibility in China, it was based on a true story of how Samsung sponsored a bridge so that the local school children did not have to cross a dangerous river to get to school. Added to this Samsung also set up a “smart school” in the village. It...
Digital

Blockchain As A Everyday Helper

Lisk wants to open up the topic of blockchain for people outside the domain. Lisk is here to help anyone create their own web 3.0 applications. But first, people had to understand that blockchain is not a topic for computer nerds, but its benefits has real life value for everyday users. This is the story...