This film was born out of a long standing fascination with Masaru Emoto’s work. When the agency came to us with a water brand, we jumped at the chance to try and weave a deeper message into the communication. In a nutshell – Emoto discovered that by exposing water to human thoughts it changed its…
Education
Building A Bridge To Education
SAMSUNG
This piece was for Samsung Corporate Social Responsibility in China, it was based on a true story of how Samsung sponsored a bridge so that the local school children did not have to cross a dangerous river to get to school. Added to this Samsung also set up a “smart school” in the village. It…
Finance
Stirling Moss & Denis Jenkinson Making History
PSGK
I immediately loved the premise of this concept “see the bigger picture” – it was something that really resonated with me. I can sometimes become incredibly detailed orientated and lose sight of the end game. Stirling Moss and Denis Jenkinson made history by applying a simple and succinct navigation system – I thought that their ability…
Social Life
I Don’t Live For Money
NEDBANK
I thought that it was so brave of a bank to admit that we don’t live for money – because in truth we don’t. We live for the freedom that money allows us, the freedom that allows us to pursue our passions. It struck me that this shift in thinking was quite profound, do what…
Social Life, start
Aubrey Madiba – Famous And Grounded
NEDBANK
This piece is part of the “I don’t live for money campaign”, it depicts the parallel stories between well known South African footballer, Aubrey Madiba, and an aspiring footballer. Aubrey was actually discovered through the Nedbank cup, a platform which gives young players a chance to play against established teams. The programme transformed Aubrey’s life…
Society
Big Boys Don’t Cry
KFC
It was an honour to work on this piece, I am passionate about gender representation, and I thought that this script tackled a very pressing issue in today’s society, the fact that we so often don’t allow boys (and men) to honestly express their emotions. It was a beautifully written story – simple and clear…
Statement
Being A Fish
Watching a good film is like living another life. I think that one of the greatest powers of film is that it allows us to immerse ourselves in new experiences, experiences that help us empathise with each other and see the world a little differently. We may not have had the experience of being a war refugee or…
