The idea for “Menschen, Maschinen und Ideen” came from direct contact with the people at Koenig & Bauer – and that’s always a good sign. We have always discussed printing machines in great detail at our meetings. On the one hand, everyone knows the products (media, packaging, money).
On the other hand, however, printing machines are so complex and powerful that as a normal person you don’t understand them at first, but absolutely want to understand them. This fascination was the core of the concept, which stages the past, present and future of the company.
This integrated project of Grauel Publishing, Berlin and Mutabor, Hamburg won multiple awards. Among others 3 x Gold at the „Best of Content Marketing 2018“ and 2 x Bronze at the ADC Awards.
With which innovation can your company be successful for the next 200 years?