The earth sinks in the garbage.
We spill.
Scrap, plastic, waste, hazardous waste, electronic scrap,
radioactive waste.
It’s like we’re about to suffocate under the residue,
that our lives produce every day.
And yet, it seems, no one really feels responsible.
The apparent invisibility of this catastrophe can only be the reason
that nobody gets upset.
Garbage does not just disappear.
Plastic remains.
Almost an eternity.
As a result of our own responsibility, this topic has to arise more
and more into people’s consciousness.
We can do that: thePublic. feels called to address essential topics
but without the forefinger raised. Rather, it is about to couple socially relevant issues
with the positive image communication of companies.
The sensual and sincere product message reaches and convinces the people.
Do good and talk about it. Then you can also do good.
Prof. Lars Büchel
