It was an honour to make this film for our wonderful NHS. Out this week to celebrate it’s 70th Anniversary (can’t quite believe its only 70 years old) and, more importantly, to help in the organisation’s biggest ever recruitment drive for more nurses – an urgent need for the NHS. I’m sure we can all agree that the world is a better place for nurses and they deserve much more credit for the the fantastic work they do.
About the Author
Toby Dye Toby Dye has directed an acclaimed catalogue of highly distinctive work. He began his career in documentary, before falling into advertising as a result of a happy accident when his Grierson Award winning documentary “Bodysnatchers of New York” caught the attention of Massive Attack, resulting in Dye’s music video directorial debut with “Paradise Circus” for the iconic band. Earning a D&AD Pencil and Best in Book from the Creative Review Annual for his trouble, a career in music videos and commercials was born. A constantly innovative director, whether crafting fiction or documentary work, he combines techniques from both disciplines with often startling original results. He’s helmed campaigns for major international brands such as American Express, Ford, Lurpak, Heineken and Sky. His “Free the Kids” film for Persil won Best of Best Gold Award at Campaign Magazine’s Brand Film Festival and a Bronze Lion at Cannes. “One Breath” for Nicorette picked up a 2017 D&AD Pencil and a Silver Cannes Lion. Last year, his film installation “The Corridor” formed the celebrated centerpiece to hit London art exhibition “Daydreaming with .. Stanley Kubrick”. Hailed as "Mindboggling, funny and mildly disturbing" by the Daily Telegraph, it's a fitting summation to the best of Dye's work. More recently Toby has directed Michael Fassbender and the rest of the cast of Ridley Scott's “Alien: Covenant” for “Phobos”, a short film set within the Alien universe for 20th Century Fox. His film for Heineken, “Worlds Apart”, brought his work to global attention after it touched a nerve with audiences worldwide. With over 35 million views, the film sparked a global conversation, with extensive media coverage everywhere from the Washington Post, Good Morning America, to Time and The Guardian.
