I thought that it was so brave of a bank to admit that we don’t live for money – because in truth we don’t. We live for the freedom that money allows us, the freedom that allows us to pursue our passions. It struck me that this shift in thinking was quite profound, do what you love and the money will follow. We tried to apply this idea of passion throughout the film – crafting the characters, narratives, music and overall visual style to embody people who had courageously followed their hearts.
About the Author
Nicole Maria Ackermann My directing career kicked off with writing and directing theatre, I found that I had passion for creating beautiful, emotional narratives. I went onto the study film at Wits University in Johannesburg South Africa and completed part of my honors year through a scholarship program at Tisch, NYU. I immersed myself in the world of advertising through years of creative research and a stint at TBWA/Hunt/Lascaris before directing commercials. I started off my directing career in the directing duo, (PHI Collaboration), gaining a plethora of knowledge from the partnership. But I am now flying solo in the world of film and advertising. I am a passionate, detail obsessed storyteller. I strive to create a unique visual style for each piece of work that I do, and have a strong intuitive approach to storytelling and performance.
