This piece was for Samsung Corporate Social Responsibility in China, it was based on a true story of how Samsung sponsored a bridge so that the local school children did not have to cross a dangerous river to get to school. Added to this Samsung also set up a “smart school” in the village. It struck me that such a simple thing like a safe way to get to school could truly change someone’s life. After being on location and actually shooting at the original stone crossing, I can testify to the fact that the crossing really was dangerous. I was also so impressed by the emphasis on education, these were people with very little, yet they had some of the most sophisticated education tools in the world.
About the Author
Nicole Maria Ackermann My directing career kicked off with writing and directing theatre, I found that I had passion for creating beautiful, emotional narratives. I went onto the study film at Wits University in Johannesburg South Africa and completed part of my honors year through a scholarship program at Tisch, NYU. I immersed myself in the world of advertising through years of creative research and a stint at TBWA/Hunt/Lascaris before directing commercials. I started off my directing career in the directing duo, (PHI Collaboration), gaining a plethora of knowledge from the partnership. But I am now flying solo in the world of film and advertising. I am a passionate, detail obsessed storyteller. I strive to create a unique visual style for each piece of work that I do, and have a strong intuitive approach to storytelling and performance.
